Data-Driven Branching Strategy for Credit Unions
Maximize Growth from Every Branch—New Members. More Deposits. Deeper Impact.
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Looking to go beyond branching in your expansion efforts? Learn more about our entire suite of market expansion solutions.
The Hidden Risk in Branching
Branching can be your biggest growth lever—or a costly misstep. Without the right data, many credit unions still make location decisions based on legacy assumptions or anecdotal input, rather than real performance drivers.
Common Branch Pitfalls:
Opening branches in areas with low member potential
Overlooking the connection between location and deposit growth
Poor network planning leading to inefficiency and cannibalization
Underestimating the impact of competitive and demographic shifts
Making FOM expansion decisions without evaluating branching implications
Branch Strategy Solutions for Every Stage of Growth
No matter how complex your branching operation is, we can help. We combine advanced analytics, real-time market intelligence, and regulatory strategy to craft the optimal strategy for you.
Planning New Branches?
Branch Market Analysis quantifies branch growth potential across counties or census tracts, so you can have confidence in the decisions you make about where to expand.Our advanced modeling analyzes the historical relationship between bank branch deposit growth rates and local economic, demographic, and competitive conditions, enabling your credit union to:
Strategically locate branches where competitors are absent
Maximize membership growth, particularly with prospects who you're already well suited to serve
Leverage close proximity to potential partner organizations or employers
Drive walk-in traffic and referrals
Reinforce dedication and commitment to a community
Evaluating Existing Branches?
Our Service Network Optimization leverages algorithms to inform your optimal branching strategy in existing markets, including decisions to open, close, or relocate branches.
Map of current branches versus growth potential estimates (color-coded tracts)
In addition, our Branch Performance Management develops branch-level benchmarks and 1-3 year projections for every location, so you can determine whether your branches are currently operating at their full potential.
Optimizing Your Entire Branching Network?
Leverage our full suite of offerings to maximize your branch strategy today and to future-proof it for tomorrow.
Learn more about additional strategies for expansion with our entire suite of market expansion solutions.
Optimizing Your Entire Branching Network?
Leverage our full suite of offerings to maximize your branch strategy today and to future-proof it for tomorrow.
Learn more about additional strategies for expansion with our entire suite of market expansion solutions.
Optimizing Your Entire
Branching Network?
Leverage our full suite of offerings to maximize your branch strategy today and to future-proof it for tomorrow.
Learn more about additional strategies for expansion with our entire suite of market expansion solution
